Name: Financial Astrology
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Financial Astrology Represents the culmination of 30 years of research by the acknowledged dean of astro-economists. Commander Williams shares the techniques he used to score an 80 percent accuracy rating in predicting the ups and downs of the US economy in his magazine column. An absolutely indispensible reference for anyone interested in economics, business cycles and investing.

Author’s Introduction:

Many times during my long business career I have been asked: “How did a hard-boiled purchasing agent like you ever get interested in such an occult subject as Astrology?” Well, it’s a long and fascinating story that began more than half a century ago in January 1927, when I transferred from the Engineering Department to the Purchasing Department of the New York Edison Company toow known as Con-Edison).

A purchasing agent’s job is to “buy the right product, at the right time and at the right price.” To help him do this successfully the purchasing agent refers to historic price records of the particular commodity in which be is interested. A glance at commodity price charts would tell even a tyro that prices are seldom stable-that they rise and fall throughout the day, week, month or year. But what makes prices rise and fall? That led me to an exhaustive study of the dismal science of Economics. Early in my studies I found two important clues in Volume I of Financial Forecasting by Dr. Warren F. Hickernell, Director, Bureau of Business Conditions, Alexander Hamilton Institute, New York.

Thus began a long and wide-ranging rewarch project over the next thirty years, which culminated in two books published simultaneously in April 1959, viz Business Cycle Forecasting, published by The Journal of Cycle Research, and Altro-Economics, published by Llewellyn PublicaDom, Ltd. The fll’St clue was a reference to the theory advanced in December 1867 in a paper read before the Manchester (England) Statistical Society by John Mills, an English businessman, who believed that business cycles were essentially credit cycles determined by the rate of interest and
business confidence, and that the mental mood of businessmen tends to run in cycles.

The mental mood theory of Mills received strong support in 1938 from Dr. Frederick R. Macaulay, an eminent American economist, who wrote in, The Movements of Interest Rates, Bank Yields and Stock Prices in the United States since 1856, as follows: ‘The very essence of economics is that it is a study of human behavior, of the life of man, and basically of the mental life of man. It takes cognizance of facts in the external world, not for their own sakes1 but only because of their relations to the mind of man. It is a study of some of the causes and effects of those conscious or unconscious decision~ that men inevitably. make in their rational or instinctive struggle ‘to earn a living’ and to satisfy at least some of their desires by adjusting the external world to theIDBelves and-perhaps-thereby securing happiness and well-being.”

Ninety years after the English businessman John Mills propounded his mental mood theory, an American businessman – Charles G. Mortimer, President, General Foods Corporation, was quoted in the June 12, 1958 NewYork World-Telegram and Sun as follows: ”I do not think it is an exaggeration to say that recessions begin and end iii the minds of men. Nervousness in the front office about business prospects can be quickly translated inyto lower carloadings “.