How to Make Money in Stocks: A Winning System in Good Times and Bad

How to Make Money in Stocks is a classic, system-driven guide to growth stock investing built on decades of market research. In this book, William J. O’Neil presents his renowned CAN SLIM® methodology, a disciplined framework that combines fundamental growth characteristics with precise technical analysis to identify stocks with exceptional profit potential.

The core premise of the book is that winning stocks share measurable, repeatable traits before their biggest advances. O’Neil demonstrates how earnings growth, sales acceleration, institutional sponsorship, and strong price–volume action work together to signal leadership stocks early in their life cycles. This evidence-based approach replaces guesswork and opinions with objective rules.

A central pillar of the book is risk management. O’Neil emphasizes cutting losses quickly, avoiding emotional attachment to positions, and aligning individual stock selection with the overall market trend. Chart patterns such as cup-with-handle, flat bases, and breakouts are explained clearly, with strict criteria for proper buy points and sell rules.

This is not a passive investing book. It is a performance-oriented system designed for investors who want to actively manage positions, protect capital, and compound gains through discipline. Its principles remain widely used by professional and retail investors alike because they are rooted in market behavior rather than theory alone.

✅ What You’ll Learn:

• The full CAN SLIM® stock selection system.
• How to identify leading growth stocks early.
• The importance of earnings, sales growth, and institutional demand.
• How to read price and volume correctly on charts.
• Proper buy points, sell rules, and loss limits.
• Why overall market direction determines success or failure.
• How discipline and rules outperform emotion and prediction.

💡 Key Benefits:

• A proven, research-backed growth investing framework.
• Clear rules for stock selection, entry, and exit.
• Strong emphasis on capital preservation and risk control.
• Combines fundamental and technical analysis seamlessly.
• Effective across bull, bear, and sideways markets.

👤 Who This Book Is For:

• Investors seeking a rules-based growth stock strategy.
• Beginners who want a structured, proven system.
• Intermediate traders refining stock selection and timing.
• Market participants focused on discipline and performance.

📚 Table of Contents:

Part I: The CAN SLIM® Method

• Chapter 1: The Characteristics of Winning Stocks
• Chapter 2: The Seven Key Elements of CAN SLIM®

Part II: Chart Patterns and Market Timing

• Chapter 3: Price and Volume Analysis
• Chapter 4: Proper Bases and Buy Points
• Chapter 5: When to Sell and Protect Profits

Part III: Risk Control and Psychology

• Chapter 6: Cutting Losses Quickly
• Chapter 7: Market Cycles and Investor Behavior

How to Make Money in Stocks: A Winning System in Good Times Or Bad By William J. O'Neil