How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO
$5.45
| Author(s) | |
|---|---|
| Format |
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| Pages |
199 |
| Published Date |
2012 |
In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business. By the time you turn the final pages of this book, you’ll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the world’s next great startup.
Introduction:
Being an entrepreneur is hard. It’s a roller coaster every day. You need a strong stomach, eyes on the future, a soul that wants to change the world, and a heart that believes you can do it. You learn, you fail, you learn some . The Internet landscape has changed a lot since I started my first . Since Facebook launched, we’ve all been pushed to step up . There’s been a shift in the technology field to move faster than ever.
There are a lot of competing interests at play when you’re building a company. Facebook had a lot of interest early on in diverging from the path they were on. In 2004, Friendster attempted to acquire Facebook for $10 million. Had that happened, who knows if Facebook would have added photo sharing the next year, eventually opened up to anyone with an e-mail address, and ultimately made the world as open and connected as it is today?
When you’re building a company, there’s a lot of outside pressure to hit particular metrics and deadlines. You get a lot of advice. But it all comes down to listening to your users. If you don’t build a passionate company, they won’t come back. At BranchOut, we’re trying to make our users’ lives better. We’re trying to help people represent themselves professionally so they can network, find mentors, and land their dream jobs.
Create value. Run fast, go big, and change the world.
Contents:
- The Mission
- Legal Structure
- The Product
- Raising Capital
- The Pitch
- Deal Terms
- Go-to-Market
- The Financials
- The Business Model
- Being a Great CEO
- The Team
- M&A
- Selling Your Company
- The IPO
- Wealth Management
- Conclusion
How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO By Tom Taulli pdf
19 reviews for How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO
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Karla Mahoney (verified owner) –
This book is fantastic. Tom gives in depth insight to the world of Facebook and how the company came to be. This book is good for all walks of life from the technology world and beyond as it shows the steps of success. Tom has been apart of the world of business for a very long time and reports for Forbes so his knowledge is trusted. I think anyone looking for success or understanding of how to build a successful should read this book.
Kamryn Tran (verified owner) –
This book is a must read for anybody with a startup (especially in software) It goes into so many areas that I’ve struggled to learn about
in my 2 1/2 years creating my own startup. I have less than 5 books that are Must reads for anybody that has a startup and this book
is definitely in that list. Topics covered included important terms like Convertible notes, pitches, passion, funding, product releases,
marketing, and so many other valuable topics. Good luck with your startup!
Kai Campbell (verified owner) –
Startups are the key to driving the new ‘Innovation Economy’ forward. Tom Taulli’s book ‘How to Create the Next Facebook’ captures many of the nuances that define the differences between becoming the next Facebook or getting lost behind a company that ‘gets it’. From securing funding to all the steps leading up to an IPO, there is a lot that goes on behind the scenes. Mistakes by management can truly set a great company back. I respect Tom immensely for providing our fellow entrepreneurs with a clear blueprint for startup success.
Andre Gonzales (verified owner) –
Tom Taulli has hit ‘entrepreneurial gold’ with his latest book ‘How To Create The Next Facebook’. As a reporter who has interviewed hundreds of CEOs, VCs and investors in addition to his personal entrepreneurial endeavors, Tom takes this collective knowledge and is able to provide unique insight into everything from creating the right company mission to what it takes to complete a successful IPO. Additionally, Tom has written the book in a very personal tone that compels the reader to keep wanting to turn the page and learn more. If you are an entrepreneur or aspiring to be one, this book is a complete roadmap toward the path to success.
Crystal Wise (verified owner) –
Tom does it again.
As an expert in tech, finance and IPOs, Mr. Taulli, in his latest, “How to Create the Next Facebook”, provides very practical and strategic recommendations for start-ups ramping up their business.
Tom breaks down lessons learned from Facebook and offers an actionable playbook for those looking to take a start-up from an idea to IPO.
I enjoyed reading Tom’s insights on Facebook’s journey — this is a must read if you are looking for compelling advice and to understand, play by play, how to determine the right business model, how to grow a business, what the go-to-market strategy should look like and ultimately how to build a sustainable and profitable company.
Princeton Navarro (verified owner) –
I’ve known Tom for quite a while. He actually was my professor for a class at UCLA on finance. Since then, we’ve kept in contact on a regular basis.
So he told me about his ideas for his next book and I got an advance copy. And, well, I think he should use it for his next course!
I like how the book is organized for the main topics for entrepreneurs: the product, legal, funding, recruiting. But it is not just about what Facebook did. Tom also includes examples from other top companies like Airbnb, Twitter, PayPal and so on.
So if you’re thinking of launching the next breakout company, definitely get this book!
Frederick Strong (verified owner) –
Tom’s newest book is a must read for those wanting to gain additional insight into Silicon Valley startups, especially in the technology industry. As a newcomer to high technology and Silicon Valley, “How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO” is a fascinating and educational read that focuses on the fact of when you have a solid idea, what comes next. As one reviewer mentioned earlier, “it gives newcomers a leg-up, and will force veteran entrepreneurs to revisit their priorities and approach.” After reading, this gives me a new perspective on the reality of not only Silicon Valley businesses, but what it takes to start a successful venture.
Quinton Ferguson (verified owner) –
This is not a book about creating a Facebook clone, but rather how you’d create something successful. It does use Facebook for a lot of it’s comparisons and I did like that to an extent, and expected it from the name, but it would have been nice to have a few more other case studies touched on. I can’t say I didn’t learn things from it, like the benefits of incorporating in a state with excellent laws for the corporation, but ultimately I kind of lost interest about 3/4 through and have yet to finish it, though I do intend to go back at some point.
For someone who’s looking to start any kind of web business, this is a good buy. If it’s someone who will have partners, then a definite buy. Even just for the way to manage stock and how you can deal with having to buy one partner out if things go south with them is easily worth the cost of the book as an insurance policy. Partners usually don’t plan to turn on each other or screw the other guy, but things happen and views can get twisted or even rapid success and money changing people due to greed. The best lesson from the book is cover all your bases and document everything in writing. Don’t trust that everything will work itself out because you all feel good today. If you’re just reading it to see what a successful company does/did, then it’s still OK for that, but probably won’t be as much value to you.
Emmie Padilla (verified owner) –
“Great!” Product arrived on time as described.
Chloe Pineda (verified owner) –
really enjoyed reading Tom’s latest book. Would recommend to all the entrepreneurs working hard at their startup and want to get ideas on how to think scale, future opportunities and changing dynamics of the marketplace.
Gerardo Peck (verified owner) –
I’ve read this book twice (so far). It had a lot of information for beginners (like me) but it also had advanced info. It gives complex subjects meaning (I actually understood most of it!) without talking down. I’ve got to go now – I’m going to read it again.
Louie Ingram (verified owner) –
The author has done an excellent job of documenting the Facebook phenomenon in a manner which can help today’s entrepreneur build a roadmap towards the ultimate exit strategy – the IPO. Using his own invaluable experience and wide-ranging connections within the internet and high tech realm, Mr. Taulli’s insights are collectively anecdotal, theoretical and practical. A must read for motivated business owners of all types.
Hadley Kerr (verified owner) –
As a serial entrepreneur that has started two technology companies, “How To Create The Next Facebook” is a must read for anyone interested in starting a company and raising money. It is also a fantastic desktop reference even for those entrepreneurs with previous experience. Tom cuts straight to the heart of every topic with timely, concise information to help you avoid very expensive and possibly fatal business mistakes. I wish I had had this book before I started my last company!
Jenna Cortez (verified owner) –
For the past 15+ years I’ve been working with Silicon Valley start-ups to 800 pound gorillas. There have been a plethora of books written about the Valley. Why did I like this one in particular? Not only am I in PR, I am the owner of the agency, hence I wear a business hat too. As a business owner, I look for educational/instructional books to help me keep my eye on the ball. This book reads like a “how to” build a business and I really appreciate that. Thank you to Mr. Taulli for this book and very good read.
Kylie Fuller (verified owner) –
The author shows a guide to increase the probability of having a successful product. He makes a great job explaining the importance of having a solid idea and mission to create a great product, and gives great advice on how to achieve it.
The book gave me an good idea about what investors are looking for in startups and what the tech industry looks like. This has definitely help me reshape my original idea and prepare the best material to go out and look for investors. Having the confidence that I will be able to make a great impression.
Zayn Choi (verified owner) –
I’m fascinated by the web start up community anf the various stories that come from Silicon Valley, Silicon Ally, London and elsewhere in the world…
IF I had the notion or came up with an amazing concept for a new venture, app, digital service of some sort.. then I could really do a lot worse than to stick my nose in this book for a few days!
Don’t forget to have pen and post-it notes handy cause there’s a lot of reference material hidden in these pages…. Sure it’s all been written with a USA perspective and you may be able to skip a few pages… but not many!
If you fancy a crack at the big time (aka Zuckerburg etc.) then you need to read this! Do it buy it Now!
Margo Tucker (verified owner) –
As a serial entrepreneur who has successfully started and sold companies, I’ve actually lived through a lot of the scenarios Tom Taulli discusses in this book. I found Tom’s analysis and candor to be surprisingly insightful and thoroughly engaging. Tom pulls in readers with real world examples to demonstrate how past entrepreneurs have either succeeded or failed, and the reader walks away with a clear set of actionable strategies. Every startup has a new set of challenges as I am learning with my latest company – and these challenges can be best solved with a clear game plan. Tom Taulli’s insight within this book is a great start for your entrepreneurial game plan.
Katie Callahan (verified owner) –
“How to Create the Next Facebook,” is Tom Taulli at his best. As he does in his former books and in his blogging, Taulli conveys the expert observations of a veteran technology insider in such a way that it’s as useful to aspiring newcomers as it is to business veterans. There are three things that make this a must-read book for entrepreneurs: (i) the sheer quantity of useful information smartly laid out in a chronological continuum; (ii) the highly illustrative contextual examples of how other well-known companies and their leadership (i.e., in addition to Facebook) either succeeded or failed in various aspects of building their businesses; and (iii) the author’s ability to analyze all the things that made Facebook such a success without shying away from focusing on some of the Company’s shortcomings as well (e.g., great insights into its IPO). Simply put, Taulli is able to synthesize and explain enormous amounts of complicated information in a way that’s not only interesting but easy to understand. Moreover, this isn’t just a one-time read, but a resource that is likely to be revisited.
Ivan Camacho (verified owner) –
Tom’s newest book is an example of his writing at its finest: Accessible. Honest. Refreshing. He synthesizes his research, observations and personal experience to create a compelling narrative, colored with examples and anecdotes that bring his points to life. Here in San Francisco, “what makes a successful company” is a constant topic of conversation, and our loft is host to a steady stream of entrepreneurs, developers and investors. Now that this book has moved from my nightstand to our coffee table, it is sparking conversation. Tom’s book is a worthwhile read for anyone wanting to grow a business; it gives newcomers a leg-up, and will force veteran entrepreneurs to revisit their priorities and approach.