The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself

The Little Book of Safe Money acts as a guide for those trying to make their way through today’s down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor’s true appetite for risk.

Introduction:

Not very long ago, you might have felt confident that wealth and comfort were within your reach, that you could trade up to the house of your dreams, that you could put all your kids through college, and that your retirement would be golden. Now you worry whether you will even be able to make ends meet from day to day. The Little Book of Safe Money is a survival guide for the most frightening times investors have faced in at least three – quarters of a century. How can you salvage what is left of your money and shelter it from further damage? Can you make it grow without compromising safety? Whom should you trust for advice? How will you ever find the heart to invest again?

Like dieting, investing is simple but not easy. There are only two keys to losing weight: eat less, exercise more. Nothing could be simpler. But eating less and exercising more are not easy in a world full of chocolate cake and Cheetos, because temptation is everywhere. The keys to investing are just as simple: diversify, keep costs low, buy and hold. But those simple steps are not easy for investors bombarded by get – rich – quicke – mail spam, warnings to get out of (or into) the market before it ’ s too late, and television pundits who shriek out trading tips as if their underpants were on fire. Thus The Little Book of Safe Money is not only about what you should do, but also about what you must not do, in order to build your wealth and safeguard your future. After each chapter you will find “ Safe Bets, ” a series of do ’ s and don ’ ts that should help make investing not only simpler but also easier.

Contents:

• The Three Commandments
• Solid, Liquid, or Gas?
• You Are an Egg
• Keeping Your Cash from Turning into Trash
• Guarantees Are Not All They’re Cracked Up to Be
• Fixing Your Fixed Income
• Stocks for the Wrong Run
• Rules for Stock Investors to Live By
• Little Things Mean a Lot
• How to Get Your Kids through College without Going Broke
• What Makes Ultra ETFs Mega-Dangerous
• Hedge Fund Hooey
• Commodity Claptrap
• Spicy Food Does Not Equal Hot Returns
• WACronyms: Why Initials Are So Often the Beginning of the End
• Mind Control
• Financial Planning Fakery
• Advice on Advice
• Fraudian Psychology
• The Terrible Tale of the Missing $10 Trillion
• How to Talk Back to Market Baloney

The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself By Jason Zweig pdf