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About the Author

Ken Standfield is the Chairman of the International Intangible Management Standards Institute in San Diego, CA. Ken Standfield is clearly on the bleeding-edge of a very important revolution in thinking in the accounting, management, and leadership professions. He is helping to open up new horizons of understanding on the how’s and why’s of intangibles in the Knowledge Based Economy, something that is essential for all executives and managers to know, understand, and apply.

His book details the international standard for financially valuing and reporting intangibles in a way that can be easily understood and practically applied by investors and business leaders to create responsible and sustainable short-term and long-term financial gains.